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This Business of Global Music Marketing: Global Strategies for Maximizing Your Music's Popularity and Profits | 
 enlarge | Author: Tad Lathrop
Publisher: Billboard Books
Category: Book
List Price: $24.95
Buy New: $8.95
You Save: $16.00 (64%)
New (33) Used (15) from $8.95
Avg. Customer Rating:  2 reviews
Sales Rank: 93055
Media: Hardcover
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1.2
Dimensions (in): 9 x 6 x 1
ISBN: 0823077888
Dewey Decimal Number: 780.688
UPC: 884088191160
EAN: 9780823077885
ASIN: 0823077888
Publication Date: August 21, 2007
Availability: Usually ships in 1-2 business days
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Product Description
Worldwide tours, internet downloads, international album distribution--the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it’s also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This Business of™ Global Music Marketing offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more. A companion volume to author Tad Lathrop’s top-selling This Business of™ Music Marketing and Promotion, This Business of™ Global Music Marketing offers everyone in the music business a chance to go global.
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| Customer Reviews:
 All musicians need this. November 5, 2007
3 out of 3 found this review helpful
Today's music is global and reaches a world-wide audience and so attempts to promote and market it necessarily are different from more regional approaches used in the past. Both business libraries and music collections need THIS BUSINESS OF GLOBAL MUSIC MARKETING to understand how music reaches around the world: even musicians need to understand the process. From product and image development and marketing to distribution options and promotion via traditional and Internet means, THIS BUSINESS covers all the basics, offering guidelines for profitable operations in cross-border music commerce and addressing such issues as understanding the world's major regions, exporting to other countries, packaging and pricing music for global sales, and more. All musicians need this.
Diane C. Donovan
California Bookwatch
 Poignant but Wordy September 2, 2007
3 out of 3 found this review helpful
Following in the footsteps of the other amazing 'This Business Of...' series of music business based books, this one doesn't disappoint. However, it's a bit wordier than the rest of them; the information is dead on and extremely helpful, but you just have to prepare yourself for the task at hand (which would be: making sense of all of it as you read.) Before you go and buy this book though, make sure you've read Tad's previous 'This Business of...' novel: 'This Business of Music Marketing and Promotion'.
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