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This Business of Music Marketing and Promotion, Revised and Updated Edition

This Business of Music Marketing and Promotion, Revised and Updated Edition

zoom enlarge 		Author: Tad Lathrop
Publisher: Billboard Books
Category: Book

List Price: $24.95
Buy Used: $8.95
You Save: $16.00 (64%)



New (14) Used (19) Collectible (1) from $8.95

Avg. Customer Rating: 4.0 out of 5 stars 21 reviews
Sales Rank: 33436

Media: Hardcover
Edition: 1st
Number Of Items: 1
Pages: 308
Shipping Weight (lbs): 1.5
Dimensions (in): 9.1 x 6.1 x 1

ISBN: 0823077292
Dewey Decimal Number: 780.688
EAN: 9780823077298
ASIN: 0823077292

Publication Date: October 1, 2003
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: good used text, some wear on dustjacket
Also Available In:

  • Hardcover - This Business of Music Marketing and Promotion (This Business of Music: Marketing & Promotion)
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Editorial Reviews:

Product Description
In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines and more, all supported by real-life examples. He shows how the web and other technological developments have revolutionized not only how music is made, but also how it is marketed and promoted. The old rules still apply - create a marketing plan, know your copyrights, be familiar with the laws of commerce - but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, re-organized and updated edition features an all-new chapter ("Twenty-five Action-Generating Marketing Ideas to Use Right Now"), which will help readers get a running start into the recording business. The book also includes updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and new listings of information resources.

Customer Reviews:   Read 16 more reviews...

3 out of 5 stars Marketing Book Review   April 27, 2008
 0 out of 1 found this review helpful

This book is not for the amateur in the music business. It is written in a technical style and is informative. I recommend it for agents who handle bigger acts.


4 out of 5 stars MUST READ!!!!   January 16, 2007
 2 out of 3 found this review helpful

Great Book. Broken down in a way that allows the reader to disect the book and take notes like you were in school. Very thorough and indepth book. Organized wonderfully!!! A MUST READ FOR ANYONE WANTING A CAREER OF ANY KIND IN THE MUSIC BUSINESS!!!
RGEAT BOOK!!!!!!


2 out of 5 stars I was less than satisfied   November 30, 2006
 7 out of 7 found this review helpful

The book wasn't bad. It just didn't seem to have anything in it that was really a new idea to me, and it contained a number bits that made me suspect the amount of real world experience the author has. For example, the book begins describing the record company marketing process with a (fictional) story about a blues-rock band getting big in Tampa and getting signed to a national label, who then markets their record with a full blown campaign directed at 18-50+ males and females, choosing a 12-bar ballad about an African tribe forced into slavery as the single, and producing a master run of 1,000 copies of the album for national distribution. Now, I'm just a wannabe musician playing in a crappy rock band in Austin, but if that's the kind of marketing campaign that makes platinum records, I have a feeling I can revolutionize the industry.

There's some useful information to be had in the book, but nothing I hadn't already found out as an active musician who tries to keep his eyes open . I highly recommend Donald Passman's book over this one - a more detailed summary by a guy that seems to know first hand what he's talking about.


5 out of 5 stars Excellent   May 20, 2006
 2 out of 6 found this review helpful

A very incisive title that bites right into the flesh of the problem. All the problems that matter are discussed here in this book and no stone is left unturned. Vivid examples and real life situations are used as cased studies and as examples on which fictional problems are projected and solved. This innovative way of detailing a complicated and cruel world has to be widely appreciated, along with the easy structure and understandable language. An overall excellent book with little or now flaws, a book that should be read by all that want to have anything to do with music promoting and marketing.


5 out of 5 stars Good   May 18, 2006
 3 out of 6 found this review helpful

There aren't a lot of eye openers when it comes to music business but this title is a revolution compared to titles of the same caliber. This book is one of those that make you stop and rethink what you've been thinking about a certain area of expertise, it really opens up some hidden pathways and certain secrets of the trade that have been hidden from outside view. Easy structure and good presentation draw the eye of the perspective buyer couple with some interesting testimonies from real life experiences.

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